What financial products do you suggest?

Commission and fee-based advisors clearly have the most conflicts of interest. These advisors are not required to be fiduciary and can sell products that can actually hurt their clients. The products we’ll focus on include life insurance, annuities, loaded mutual funds, and alternative investments.

Should you mix investments with insurance?

The answer is almost always, no. When deciding on life insurance, you have the choice of permanent or term. Permanent can include whole, universal, or variable life. All of these have an investment component and typically include a growing cash value. Each of the permanent life insurances are notoriously more complicated than term life insurance and stacked with fees. In almost all cases, it’s best to go with simple and low cost term life insurance and invest the money you would have spent on hidden fees in the stock market.

While term insurance is almost always the best insurance solution, you may or may not be surprised that in 2022, 60.7% of life insurance purchases were for permanent life insurance policies. This most likely has to do with the high commissions received. First year commissions are often 40% to 90% of the life insurance’s premium. These commissions can be followed up with renewal commissions that are often 5-10% of premiums for up to the next 10 years.

Again, these advisors can put on their broker hats, enabling them to step outside of the fiduciary role and sell products that are not in your best interest. How can they sleep with this? John Bogle put it this way. “It’s amazing how difficult it is for a man to understand something if he’s paid a small fortune not to understand it.”

Annuities are similar to permanent life insurance in that they are a mix of investments and insurance, notoriously complicated, and charging high and often hidden fees. Again, in almost all cases, it’s best to keep your insurance and investments separate and stay away from these. This is especially true if other tax deferred vehicles can still be contributed to.

Vanguard does offer low-cost annuities. These allow investors who already have high fee annuities to transfer. In order to decide the best time for transferring, the surrender charge for the current annuity should be identified.

You get what you pay for

The past quote of John Bogle made me want to start this section with another of his quotes, "The grim irony of investing is that we investors as a group not only don’t get what we pay for, we get precisely what we don’t pay for.” This implies that the money saved from high fees can instead be invested and return compound interest. Unlike many products and services in life, a higher price doesn’t always provide a better return. In fact, Vanguard performed a study providing considerable evidence that “the odds of outperforming a majority of similar investors increase if investors simply seek for the lowest possible cost for a given strategy.” In the study, it was also found that the most reliable predictor of future performance was the fee, with the lower fee supporting above-average performance. It makes sense!

Loaded mutual funds often seek to provide a high return or a less volatile performance. Front loaded funds can have up front costs to investing in the product, while back loaded funds can have costs for when you want to sell the fund. These costs often translate to commissions for the one selling them. On top of these commissions, almost all of these funds have high annual expense ratios. While the advisors selling you these funds may show some pretty (and often complicated) graphs showing high performance and stable returns, when you take into account the fees and commissions these returns are often dismal compared to index funds of the same asset class.

Similar to loaded mutual funds, alternative investments often carry high fees and commissions. Alternative investments can include commodities, hedge funds, collectibles, and structured investment products. The seller of these alternatives investments may share similar graphs of outperformance coupled with stable returns. Or they take another approach, selling exclusivity. The truth of the matter is that this seller has an incentive of large commissions. The larger the sale the larger the commission, so they want to focus on investors with large portfolios. The exclusivity has nothing to do with. These high fees and commissions usually cut into your return, dispensing a lower performance than an index fund.

Conflicts of interest

Commissions from the previously discussed financial products create numerous conflicts of interest. Major conflicts include larger life insurance and annuity policies than necessary, to provide higher commissions. Many of these conflicts are visible, but some less so. Some of the lesser visible conflicts of interest include the following.

  • Buying permanent life insurance over term
  • Reducing contributions to tax sheltered accounts like 401(k)s, IRAs, 403(b)s
  • Delaying paydown of mortgage or other loans
  • Advising against liquidating assets to start a business
  • Investing in products that are unregulated or illiquid
  • Requiring larger retirement withdrawals to pay for annual premiums and fees, increasing income taxes.
  • Trading investments more often than necessary to increase brokerage commissions (investment churn)
  • Increasing complexity to hide true cost of fees
  • A higher allocation in equities to produce higher commissions

How to identify a commission or fee-based advisor

I hope that this article has done its job to educate and increase awareness of the many conflicts of commission and fee-based financial advisors. You may now be wondering how to identify a commission advisor. A sure sign is when an advisor says you don’t pay anything and that the way they make money is through the company they work for. Another sign is complex financial plans and products that make the fees unclear.

A more direct approach is to ask them directly if they receive commissions. To confirm this, you can look at their financial firms ADV on the SEC website. The SEC requires all professional investment advisers to submit SEC or state form ADVs. These forms serve as a registration document that identifies fee structures, investment styles, assets under management, key officers, and other important information. Fees should be explained in Item 5: Fees and Compensation of Part 2 of the ADV brochure. Commissions and other conflicts of interest should be explained in Item 10: Other Financial Industry Activities and Affiliations.

Fiduciary fee-only, flat-fee advisor for the win

Remember that many commission and fee-based financial advisors create complex financial plans that are designed to overwhelm you into making you feel like you need them. The complex financial plans often hide fees and underperformance, and include financial products that do the same.

Low fees allow for higher returns

A good financial advisor will educate you and help you understand that investing and financial planning can be simple, while providing good returns. In fact, these returns often outperform complex plans and financial products with high fees and commissions.

Fiduciary fee-only financial advisors

While many commission and fee-based advisors may do their best to steer you in the right direction, it’s hard for them to provide unbiased advice and receive commissions. Fee-only advisors do not have the conflicts created by commissions and they are regulated to fiduciary standards. Fee-only advisors who provide a flat fee further reduce conflicts of interest and increase transparency. Flat fees also provide focus on comprehensive financial planning. The financial plan is the biggest value a financial advisor provides. Find a flat fee financial advisor near you, while matching with the best fee-only financial advisor for your needs. Remember all flat fee financial advisors are fee-only and do not sell commissions!

Up Next

In “Flat Fee Financial Advisors For the Win,” we’ll discuss a third type of typical financial advisor, fiduciary fee-only, flat-fee advisors. These advisors focus on financial planning and provide the least conflicts of interest. Their fees are often hourly, monthly, quarterly, by project, or retainer. This is very similar to the fees charged by other professions including accountants, attorneys, and doctors.